Tuesday, April 19, 2011

Professional Bio

The following is a professional bio intended to provide more information regarding my work experience and the companies I have worked for. A professional resume can be found here.

comScore, Inc.:
"comScore is an American Internet analytics company providing marketing data and analytics to many of the world's largest enterprises, agencies, and publishers."
"comScore was ranked as the 15th largest U.S. market research firm based on 2008 domestic revenues, growing faster than each of the largest 25 research firms, according to the 2008 Honomichl Top 50 report.[38]  In 2014, comScore has been awarded the "New Technology of the Year Award" by Digital Analytics Association. With its multi-platform capability, Digital Analytix is able to unify users across devices and platforms using comScore’s proprietary browser unification methodology.[41][42]" (Source: Wikipedia.org: comScore)

Dates at Company:  August 2012 - Present
Location:  Lehi, UT
Titles:  Senior Business Consultant, NA Training Lead
Job Summary:   Leveraging my experience in marketing and training from Novell, I was able to jump within the technology industry to a new field in web analytics as a Business Consultant, with additional responsibility to spin up the NA Training program for our web analytics platform, Digital Analytix.  I was hired as comScore's 1st Business Consultant for the Digital Analytix product in North America.  

As a Business Consultant, I was responsible for leading web analytics implementation projects for our clients, including high profile companies across a variety of business verticals, including: technology, eCommerce/retail, publishers/news, finance, education, etc.  Leading implementation projects consisted of evaluating the client's online/digital assets and how those properties contributed strategically to their corporate objectives.  These business requirements translated into a technical measurement strategy which was rigorously defined and executed between our consulting group and the client's implementation team.  Throughout the implementation, I was called upon to advise clients on web page tagging, data collection methodologies, API usage, analytics reporting and insights, and business strategy- all in an effort to optimize online marketing and campaign efforts to their key audience targets.  A thorough technical understanding of internet protocols, web browser functionality, and other technologies has been required for success in this role.

Additionally, I was asked to develop a training curriculum for our clients and internal teams to ensure effective use of the platform.  I created a 13-course variable catalog of training materials to suit our various client needs, in addition to training evaluations, on-demand video tutorials, and other training materials.
 
Novell:
"Novell, Inc. (pronounced /noʊˈvɛl/; NASDAQNOVL) is a multinational software and services corporation headquartered in Waltham, Massachusetts. The company specializes in enterprise operating systems, such as SUSE Linux Enterprise and Novell NetWare; identity, security, and systems management solutions; and collaboration solutions, such as Novell Groupwise and Novell Pulse.
Novell was instrumental in making the Utah Valley a focus for technology and software development. Novell technology contributed to the emergence of local area networks, which displaced the dominant mainframe computing model and changed computing worldwide. Today, a primary focus of the company is on developing open source software for enterprise clients." (Source: Wikipedia.org: Novell)

Dates at Company:  March 2009- August 2012
Location:  Provo, UT
Title:  Project/ Program Manager: Online Administrator
Job Summary:  I was hired on at Novell to the Training Services Department shortly after graduation from college.  My primary function at Novell was as a Manager over the Online Training Program.  Between myself and two colleagues, we were responsible for all aspects relating to live, instructor led, advanced technical training (including, but not limited to: event scheduling, event preparations, event facilitation, event communications, customer and partner liaising, hardware maintenance, computer imaging, etc.).  Since joining Novell, our online delivery system has become the primary delivery method for Novell Training Services.  Due to the autonomy and breadth of this position, I have gained a wide variety of experience from simple administration, to business concepts and project management skills to technical skills.

While at Novell, I have sought to make contributions to our customer experience by developing OnDemand type courseware, which educates both students and instructors of our training courses.  These courses are available for public consumption and can be found at the following links: Instructor Introduction to Novell's Online Technical Training and Introduction to Novell's Online Technical Training.  Additionally, I have worked to continuously develop MS Excel tools which have aided in tracking the progress of the Online Training Program.  These reports are reviewed quarterly by upper management as a means of identifying the successes and failures of the department and have been vital in determining our course for the future.

Over time, my role has been expanded through promotions and added responsibility to include marketing Training Services' events, online training schedule, and custom trainings.  This includes measuring and optimizing our digital strategy for email marketing (through Eloqua), web marketing (through Google Analytics) and social media marketing (through Facebook, Twitter, and LinkedIn).  I have also led our demand creation efforts through sales outreach programs and custom training fulfillment efforts.  Additionally, I have taken primary responsibility for planning, budget/forecast, registration and execution of various training events including a 3 business unit international training conference and larger corporate conferences.

Missionary Training Center:
"Missionary Training Centers (or "MTCs") are centers devoted to training missionaries for The Church of Jesus Christ of Latter-day Saints. The flagship MTC is located in Provo, Utah, USA, adjacent to the campus of Brigham Young University.  At the beginning of their service, LDS missionaries usually spend 3-12 weeks at an MTC where they receive training in doctrine, conduct, proselyting methods, and when required, a foreign language." (Source: Wikipedia.org: Missionary Training Center)

Dates at Company:  August 2004- January 2009
Location:  Provo, UT
Title:  Training Specialist
Job Summary:  I was hired at the MTC shortly after returning from my own ecclesiastical mission to Ecuador and returning to school at Brigham Young University.  This position was not ecclesiastical in nature, but rather was focused on program management and training services support.  I worked directly in conjunction with area managers, responsible for the training and mentoring of MTC trainers.  While mainly administrative in job responsibilities, this position provided many opportunities for management experience, including interviewing applicants, rating language capabilities, developing training materials and courseware and participating in disciplinary discussions with employees.

Luedeka, Neely and Graham, P.C.:
"Established in 1968, LNG traces its roots to the oldest existing law firm in Chicago, and is the oldest and largest Tennessee Intellectual Property law firm. LNG offers the services of a traditional Intellectual Property law firm to established companies and emerging enterprises by striving to help clients maximize the value of their Intellectual Property in domestic and international markets." (Source: LNG-Patent.com)


Dates at Company:  May 2004- January 2009
Location:  Knoxville, TN
Title: Scanning Technician/ Contract Technical Draftsman
Job Summary:  I began working at LNG during a summer break from college, scanning patent files in an effort to convert to a "paper-less office".  While routine and mundane, this position allowed me the opportunity to meet several attorneys at the office, providing the opportunity for future work as a contract technical draftsman.  Over the next 5 years I took work on the side drafting technical diagrams for patent applications using MS Visio.  Perhaps more than anything, this contract position helped me gain project management skills and a basic technical foundation which has aided me throughout my career.  You can view some work samples of technical illustrations for which US patents have been offered: here, here, here, here and here.

Kaiizen Foundation 501c3:
"Kaiizen (aka Kaiizen Foundation) is a non-profit organization that serves underprivileged children (mostly orphans) through a workforce of college-aged American volunteers.[1] Its name is intentionally resemblant of "kaizen," a Japanese term roughly meaning "continual improvement" in English. Founded by students at Brigham Young University, Kaiizen has directed the efforts of thousands of volunteers and offered tens of thousands of dollars in aid to orphanages in Mexico since its inception in 2004.
The organization has been successful in such a short amount of time because college students are eager to gain experiences abroad and since participation costs are very low (averaging about $200 for a four-day trip).[2] What money Kaiizen does need is provided by the volunteers themselves, by local businesses, or through sales of limited-edition Kaiizen shirts." (Source: Wikipedia.org: Kaiizen)

Dates at Company:  April 2006- September 2006
Location:  Provo, UT
Title:  Utah Chapter President
Job Summary:  I stumbled across Kaiizen as a college student at BYU.  My roommate was a co-founder of the organization and got me involved as a volunteer in early 2005.  There was a lot of buzz about the organization in Provo at the time, and the news of their goodwill trips had begun to spread to local, and even international, media outlets.  In the Spring of 2006, my roommate asked me if I would like to play a larger role in the non-profit while he went to Denver to develop a chapter there.  I accepted as an internship for the summer and took the reins as the Utah Chapter President for the duration.  We successfully executed several goodwill trips over the summer involving hundreds of volunteers and thousands in donations.  This internship provided many entrepreneurial opportunities and required constant innovation and thinking outside the box.

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